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Social media marketing: not all blah, blah, blah!
Like networking, social media marketing is all about getting known and building relationships.
In my first week on LinkedIn, an ex-client contacted me to rewrite his website. I promoted an event on Facebook, and an ex-colleague bought three tickets. Someone who follows me on Twitter saw a request for a proof-reader, and recommended me.
I've done it, so I know it works, and I can tell you how. To find out more, you can attend an open workshop or book a private course, on these and other social media topics:
Social media tools are free to use, but they take time (so there's a hidden cost), and you need to ensure your activity is worthwhile.
Find out how to get a return on your investment in social media marketing.