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On Screen
Writing for screen is not the same as writing for print. It's psychologically harder to read on-screen than on paper (because it's made of light), so copy has to be shorter. It also has to meet the ever-changing needs of search engines.
Here are some of the projects I've worked on recently:
Top tip
Although the goalposts seem to be moving all the time, there are currently four main ways to get listed on search engines:
Remember, the secret of success is not how many 'hits' or visitors you have to your website, it's the number of orders you get! So the text has to appeal to human beings as well as search engines.
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