Case studies: see the impressive results that can be achieved
A solicitor briefed me to update their advertising. They wanted to include all their services in every ad, but I convinced them to run a series instead, each one focusing on a separate service, with bullet points to cross-sell the rest. The client was thrilled as it gave the ads more impact, variety and flexibility.
I rewrote and redesigned a brochure and other marketing materials with before-and-after pictures to tell the story at-a-glance. My client told me: “Our neighbour saw the new front cover and said: 'Oh, do you do office organisation software? I never knew that!' We’ve been next door to them for 18 months.”
An image consultant had paid thousands to have her website redesigned, and wrote all the copy herself. Despite getting 200 hits per week through Google Adwords and Pay Per Click campaigns, she had no enquiries for two months. I rewrote some key pages, recommended some design changes, and she received six enquiries in the first week including a great corporate opportunity.
A painter/decorator used to get 50% take-up of his quotes. I re-wrote his covering letter to 'sell' his service more clearly. Uptake increased to 70%, so earning him more money at minimal cost.
A mortgage adviser had written his own web copy. Although people were finding his home page, they were leaving the site in seconds, without clicking through to his sub-pages. He agreed to let me rewrite the home page as a test. After only a week, his site visitors started clicking through to the next level.
I wrote an e-newsletter sent by a recruitment company. Within 20 minutes, they had a new booking.
A local tradesman was using an A5 flyer that was too general, so I changed the headline and introduction to be more specific while including his other services as bullet points. Response increased from 1% to 4%.
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